Privacy policy

Effective date: 25 October 2026

1. Introduction

GTM Leaders Lab is a live cohort course and community platform for marketing, GTM and growth leaders working in tech. This policy explains what data we collect, why and how we use it.

2. Information we collect

When you register for the cohort:

• Name and email address
• Job title and company
• LinkedIn profile
• Any other details you choose to share at registration

When you visit our website:

• Pages visited and time spent
• Browser type and device info
• Basic analytics via Google Analytics
• Cookies via Cookies Script

3. How we use your information

We use your data to:

• Send virtual and in-person event invitations and attendee communications
• Share cohort and community updates and our newsletter
• Improve our cohort course and member experience
• Inform you about relevant opportunities and offers

Our basis is either your consent (where required) or our legitimate interest in running a cohort course and community.

4. How we share your information

We do not sell your data. We only share it in these limited cases:

• With community platforms (Circle), event platforms (Luma), email tools (Circle, Luma), survey tools (Tally), storage and collaboration tools (Google Workspace, Notion), payments platforms (Stripe), design platforms (Canva, Claude), LLMs (Claude) that help us operate — they process data on our behalf under strict commitments.
• Basic profile info (name, title, company) may appear in event attendee lists or be visible to verified members and partners. We’ll always let you know in advance.

5. Data retention

Here’s how long we keep your data:

• We retain data while you’re an active cohort or community member
• Deletion requests are processed within 30 days
• Some records may be kept longer if required by law

To request deletion, email us at: [email protected]

6. Your rights (GDPR)

Under GDPR, you have the right to:

• Access the personal data we hold about you
• Correct any inaccuracies
• Request deletion of your data
• Object to or restrict certain types of processing
• Withdraw your consent at any time
• Lodge a complaint with your local data protection authority

You can unsubscribe from emails anytime using the link at the bottom of any message we send. For all other requests, contact [email protected].

7. Cookies

We use cookies for:

• Analytics (Google Analytics) — to understand how visitors use our site
• No advertising cookies are used

To opt out:

• Install the Google Analytics Opt-out Browser Add-on
• Adjust your browser’s cookie settings
• Use the cookie consent banner on our site

8. Contact

Questions about this policy? Get in touch:

• Email: [email protected]
• Response time: within 10 business days

We may update this policy from time to time. If we make significant changes, we’ll let you know by email or via our website.